Some Tips for Using Catalogs in Advertising

If your business is product driven, you can increase sales by designing and printing catalogs. Catalogs are tremendous marketing tools when designed properly and used correctly. Here are some tips to keep in mind for your next catalog printing project. Use these tips to get the most out of your next catalogs and perhaps even save a few bucks in the process.Sometimes, Quantity CountsThere are two ways in which catalog printers print catalogs: by a web press, or by a sheet fed printer. A web press is designed to run large quantities of paper, while a sheet fed printer will run smaller jobs. For that reason, a web press will produce far more catalogs in a much shorter time, but at a higher price. If you are printing a relatively high number of catalogs – say, 5,000 or more – it will be cost effective for you to run your job through a web press. If you are printing less than that, however, you will probably be better off sticking with a sheet fed printer.Pay Attention to the Number of PagesDesigning your catalogs to be 32 or 64 pages can save you a great deal of money. Most commercial printers can use eight unit web press that will make it incredibly efficient to print pages in multiples of 8. That, of course, saves you money through reduced time and labor costs.Use Smaller PagesAnother money saving option is to use a slightly smaller page. Changing from the standard size 8 3/8” paper to a 7 3/8” size will save you up to 10% in material costs. If you are trying to print a large enough quantity of catalogs to use a web press, using this slightly smaller size page can help offset the costs. And customers will not be negatively impacted by the change, either. A 7 3/8” size catalog is still easily readable, and still offers plenty of room for you to include all of your products.